Greg Brooks 0:00
Whether you need scale within your you know your accounting department your AP your AR your your your vendor management we handle a lot of work like that we do you know customer service work especially within our property managers right running their their maintenance lines, leasing inquiries, you know 24/7 Call coverage we do a lot within the customer service realm and then obviously the sales side as well and I think especially within our investment, real estate investor side of our business specifically commercial a lot of our clients leverage our virtual talent for for the sales side, someone who can kind of work that pipeline and help them raise a fund or have consistent communication with potential investors as well as the underwriting component of that.
Welcome to CRE PN Radio for influential commercial real estate professionals who work with investors, buyers and sellers of commercial real estate coast to coast whether you are an investor, broker, lender, property manager, attorney or accountant we are here to learn from the experts.
J Darrin Gross 1:04
Welcome to commercial real estate pro networks, CRE PN Radio. Thanks for joining us. My name is J. Darrin Gross. This is a podcast focused on commercial real estate investment and risk management strategies. Weekly we have conversations with commercial real estate investors and professionals who provide their experience and insight to help you grow your real estate portfolio.
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Today, my guest is Greg Brooks. Greg is a partner in Rocket Station and oversees everything, business development, and marketing. Greg is the National Director of Business Development at rocket station, an outsourcing company that helps real estate businesses hire experienced virtual assistants. And in just a minute, we’re going to speak with Greg about improving your process with virtual assistants.
But first, a quick reminder, if you like our show, CRE PN Radio, there are a couple things you can do to help us out. You can like share and subscribe. And as always, we encourage you to leave a comment. We’d love to hear from our listeners. Also, if you want to see how handsome Our guests are, be sure to check out our YouTube channel. You can find us on YouTube at commercial real estate pro network. And while you’re there, please subscribe without a warm welcome my guest, Greg Brooks, welcome to CRE PN Radio.
Greg Brooks 2:58
Yeah, thanks so much for having us, Darrin, looking looking forward to the conversation.
J Darrin Gross 3:02
Likewise, before we get into it, if you could take just a minute and share with the listeners a little bit about your background.
Greg Brooks 3:10
Yeah, no, definitely. So we were very entrepreneurial entrepreneurial company. That’s kind of been my background, I was your kind of typical college graduate graduate with my MBA, and did the seven jobs in nine years trying to figure out what I wanted to do personally. So I’ve done everything from kind of I’ve owned, I’ve owned a couple of restaurants, I worked in the military resale channel, invested in real estate myself, and eventually landed here with my partners at at rocket station. So we’re the number one virtual staffing company to the real estate industry specifically. So we specialize in everything from commercial as well as residential property management, the brokerage side of the business all the way through to the investing side of it, and we’ve got just over 2200 team members overseas in the Philippines that work right alongside our our real estate clients every day.
J Darrin Gross 3:59
Awesome. Well, let’s let’s get into this. I’ve had some experience with virtual assistants, and I’m sure anybody listening to this has been touched or, you know, called or contacted or had some sort of a, an interaction that was created by or, or, you know, started by or somehow affected by a virtual assistant. What are some of the reasons why someone would would look to engage a virtual assistant?
Greg Brooks 4:37
Yeah, I mean, I think definitely the main reason a lot of people look initially into the virtual assistant space is the price point, right? You can kind of leverage the fact that you know, especially if you’re here in North America, you know, the dollar goes a lot further. And there’s very talented well educated skilled professionals all over the world that you know, you can have them work for you in this new digital working world that we all live in for a fraction of the cost of what it would, you know, potentially cost you to have them hire somebody, you know, in your local market or, or here stateside. So I think that’s the initial reason somebody’s looking for it, I think especially in the investing space, especially on the commercial space, right, you do have, you know, large enterprise level companies, which they’re looking to kind of subsidize their their workforces, and there’s always so much work to be done. And finding scalable, affordable talent is tough in any market, you know, across the US or Canada. Or if you’re, you know, the kind of side hustle investor, right, where maybe you’re doing your first syndication deal or raising your first round of funds. I mean, there’s so much that goes into that as well. And finding that really good virtual assistant that can really help you while maybe you’re working your nine to five job or while you’re trying to wear you know, the 50 different hats that you have to wear. I think a lot of people realize through through, especially through COVID, where we all kind of were virtual assistants in some capacity at one time or another that we do a lot of work a lot of commerce these days, especially in the real estate space, on our phone, on our computers, you know, on our different digital marketing channels. And you don’t necessarily have to be sitting in a traditional office to be able to do that. So, you know, through services like ours, we help our clients find real estate, specifically trained virtual talent that’s been evaluated, so that they can, you know, they can leverage it, whether they’re looking to hire at scale, you know, hundreds of team members, or they’re looking to make that first part time hire, you know, to help them raise their first fund for a syndication deal. We kind of help cater the talent, the skill sets of the VA to match where they are within their business journey.
J Darrin Gross 6:39
So what are some of the keys to having a successful experience with a VA,
Greg Brooks 6:47
For what we find and kind of how we’ve structured what we do, it all comes down to process, right, we’ve all been employees, I’m sure lots of us have hired people, what we find is the success between a successful hire or the difference between a successful hire and a not successful hire, sometimes it comes down to it being the wrong person, sometimes it’s not the right time or not the right fit, but what we find so often is it comes down to the clarity within the process within the role within the scope of work, you want that person to plug into, you know, especially just at the price point of VAS A lot of people think that VA is kind of a magic button, candidly, a lot of companies in this space, we’d been guilty of it kind of sell VA services as this, you know, the that was Easy button right from those old staples commercials. And it’s not, it’s a person, you need to give them clarity, you need to outline what you want them to do, you need to set realistic expectations. And as the business owner, you need to have at least a basic grasp on how to do it yourself so that you can train and onboard and hold this person accountable. So what we find is like the the implementation, the thoughtfulness within the process, within the clarity of what they’re going to do, is usually where you know, a lot of people struggle. And I think that’s true of hiring people in general, whether you’re hiring them into an office, or you’re hiring somebody, even maybe they’re virtual, but they’re in the same city as you, like it’s giving that clarity to the person so that they know what you want them to do how you want them to do it, that’s always the toughest part. Because for most entrepreneurs looking to hire, they don’t exactly have, you know, a lot of free time to sit there and plan and map and document, right, there’s usually a lot going on, that’s why you’re hiring in the first place.
J Darrin Gross 8:26
Yeah, I’m kind of chuckling inside because I think so many times the small business owner is somebody that was successful, somewhere else, and decided to go out on their own, and they know how to do it, but maybe not necessarily communicated to others. And so when they hire bring on people they don’t, the others don’t necessarily have the same level of success. And there’s this disconnect is I don’t know why that guy can’t, you know, that person can’t figure it out, it works, you know, this works great for me, kind of thing and that that communication, you know, the breaking it down as to what we do here and how we do it and why we do it is so key there. What are can you describe kind of a scope of of services or the skill set that you know, a va might be a good fit for?
Greg Brooks 9:21
Yeah, definitely. And I’ll give kind of two examples here. I mean, there’s talent all over the world, every corner that can do probably anything that you need done in your business, right, whether that’s you need graphic design, whether you need a great salesperson to go you know, reach out to potential investors and raise a new fund, whether you need someone with more technical abilities to you know, manage your data or maybe do some underwriting for you. When the term VA so often kind of gets discounted where people you say virtual assistant and they think of like, oh, you can, you know, order my groceries for me online and answer some emails and it’s like it kind of it kind of goes to the traditional like admin assistant, the The scope of virtual assistants that we deal with and we place with our clients, they truly are virtual professionals, our company, I mean, it’s very intentional. So if you’re watching on YouTube, it’s rocket station virtual staffing behind me because it’s, it’s an individual that has a specific skill set that truly is a professional and that when leverage correctly when screen correctly, when trained correctly, can do anything within your business that you need them to do what where we specifically play, we do a lot on the business operations, sales, marketing and accounting standpoint. So like whether you need scale within your you know, your accounting department and your AP, your AR, your your, your vendor management, we handle a lot of work like that. We do, you know, customer service work, especially within our property managers, right running their, their maintenance lines, leasing inquiries, you know, 24/7 call coverage, we do a lot within the customer service realm, and then obviously, the sales side, as well. And I think especially within our investment, real estate investor side of our business, specifically commercial a lot of our clients leverage our virtual talent for for the sales side, someone who can kind of work that pipeline and help them raise a fund or have consistent communication with potential investors, as well as the underwriting component of that.
J Darrin Gross 11:19
And do you find? Or is the herd the VAs you have? Are they traditionally, are they are they mostly doing inbound calls? Or is it somebody? Are they making outbound calls? Or is it more of like emails, you know, accounting, underwriting kind of things like you were describing?
Greg Brooks 11:40
Yeah, so we like say we cover all those bases. So we were very particular, we have a very rigorous onboarding for the VAs. And then we also have a very customizable experience that we give the client to really get a deep understanding, right, we talked about process, we like to really reiterate that we’re a process driven company, meaning we work with all of our clients to kind of flush out what is this role? Exactly? Is this inbound sales, outbound sales? Is this accounting? Is this a data management CRM specialist? Is this someone who you need help with the underwriting? Is it a marketing position, we help really take that deep dive with the client. And like you said, for that entrepreneur that used to be an employee, and is now doing it themselves and wearing 60 hats, a lot of them, it’s just, you know, you’re spinning in circles, you know, you’re, I gotta get this done, put this fire out, get over here. So we help them really, you know, slow down and understand, like, hey, if I could get five things off my plate, whether it’s because I run out of time to do it in my day, whether it’s because these are things that are pivotal to my business succeeding, or maybe it’s just things that I’m not good at, but I know needs to be done, we help our clients really unpack what those things are. And then custom match the talent based based around what the you know, the experience, you know, communication skills, salesmanship, like what that individual role is going to require for the for the eventual virtual assistant that
J Darrin Gross 12:54
they hire. And so tell me a little bit about kind of like a typical experience for somebody that’s that’s working with a VA. Does it start out like as a project as a start out kind of part time? Do they start out with a with a specific thing they’re trying to solve for?
Greg Brooks 13:18
Yeah, no, great question. So within within rocket station, we are fully dedicated, dedicated integrated virtual staffing. So that means our perfect client experience is we want your virtual assistant to look at and feel like they work for your company. So it’s strictly one on one there’s no like call center there’s no manager that relays what you need done to a to a group of people or one person, it’s all one on one our clients have a hand in interviewing and selecting the candidate they want from our pre screened pool. So we offer part time and full time we stay away from project based we find like a lot of the project based stuff we’re Our specialty is really helping our clients grow their businesses really create scalability really helped themselves remove themselves if they are a one or two person team remove themselves from a lot of the day to day and hire really talented individuals that can be a pivotal anchor within within their business. But but all all of those options exist. You know what we find is the difference between the people that are successful and not successful. It really does come down to that process piece of it right anytime you’re hiring but specifically when you’re outsourcing you know when your office is zoom when you’re communicating with a stranger that you can’t sit down in a room with and show them everything you know, whether it is a project based project whether you need some a team of people full time really being able to dive into that process and clearly scope out what you need done the expectations the KPIs around the role is really kind of what you know, what is the most important thing for anybody looking to hire virtually.
J Darrin Gross 14:48
So what are some limitations that you know having a VA present his or his or a list or anything you recognize right Up the top that a VA might present us this limitation.
Greg Brooks 15:04
So what I would say once again, speaking to kind of the entrepreneurial, you know, real estate investor, commercial real estate investor. I think so often, our clients see great results with their virtual teams, right? They maybe they hire them to just do some outbound sales or to do some underwriting work, some due diligence, some market research, and they start to try to hand off things too quickly, and try to have almost their virtual assistant run their business for them, you know what I mean? So I think what we try to get our clients to, and really the pathway we try to create for them is anything in your business that involves strategy, anything in your business that that involves final decision making, that should stay with you or should stay with local hires or executive suites, depending on how big your team is, where VAs can be right out of the gate, your first VA hire, you want it to be as impactful as possible, is really with like the day to day operational type work, right we and like I said, it kind of comes back to how VAs are kind of sold by some of the companies out there, it’s like it’s not a magic button, right? It’s somebody where there’s going to be a learning curve, they’re going to need communication, they’re going to need clarity in their role. So we find where entrepreneurs can really leverage VAs is, you know, on the operational type work. And keeping in mind, we have lots of clients that have had their VAs for four or five, six years. So those VAs roles have changed. We have clients who their VAs that were original hires with us are now managers within their teams. So there can always be that progression. But right out of the gate, you know, looking at that, we call them the $25. And under Tasks, right, the things that need to happen in the business. But you know that if you were to try to hire locally, you pay someone 25 bucks or less to do it. That’s the stuff where bas can come in and be very impactful. Right off the jump.
J Darrin Gross 16:56
No, that’s, that’s great. What about hours? You know, you mentioned the Philippines, I don’t know exactly what timezone that is, but I’m quite certain it’s not Central Time. Do they work your hours? Or do they? Or? Or is it a matter of what their task is to where they can? If they can do it on their time? Or were? How does that work?
Greg Brooks 17:24
Yeah, so we structure it to really mirror the in office experience. So to give you some background on the Philippines, and for the for the listeners that maybe aren’t that familiar, number one, the most beautiful beaches in the world highly recommend if anybody wants to do an overseas vacation, get to the Philippines. But they’re known as the nocturnal nation. So the virtual assistant experience that we’re talking about here, it’s called it’s part of a bigger industry called the business process outsourcing industry. So JP Morgan, American Express has 175,000 employees in Metro Manila, what we’re tapping into are the same resources that financial institutions that the fortune 1000 have leveraged, you know, for 2530 plus years, really, since the internet came online, it’s just now it’s more accessible, because the infrastructure over there is a lot stronger, because now we have platforms like zoom, and slack and CRMs that can be accessed through the cloud. So what how we structure most of our clients, the virtual, and a lot of the working economy in the Philippines have worked, you know, the business professionals, people with college degrees, people who manage teams, they work, you know, what’s known as the graveyard shift in the US, because they work mostly with Western clients, whether that be Europe, or, or North America. So it’s kind of a work in culture that’s flipped on their head. Part of our value prop is is we truly are kind of where we’ve truly are virtual meaning, if you think LA traffic is bad, or you’ve been through New York traffic traffic in Manila, you know, a country that’s a little bit smaller than the state of Florida, that has 160 million people in it. You know, you’re talking about working the overnight shift, and if traffic’s bad, you can be on the road for six to eight hours, roundtrip. So a big part of what we what we do is we you know, we put people into their home offices, you know, it allows them a lot more leverage their days flip, but they’re doing breakfast with the kids, getting them to school, you know, grab grabbing some sleep, doing the after school thing with kids and family, and then clocking in clocking in for work. You know, a lot of people you know, some people have questions about that for I’ll tell you just from working with, say, 1000 1000s of team members in the Philippines, it’s very normal for them. But but you do always have that flexibility depending on what you’re hiring. Like I said, we structure it because a lot of what we do is day to day operational stuff. But we do have some clients that you know, the virtual team members handle the overnight shift here in the US. So that’s a daytime shift in the Philippines. So we give that flexibility and I think for anybody out there hiring, if you’re interviewing if you’re putting job postings on Freelancer websites, make sure you are clear with with Setting, hey, this is going to be on a per project basis, I need to have very specific completion dates, or be just upfront saying, hey, I need you to cover 9am to 5pm, Central Standard Time, are you good with working? The overnight shift? It just one of those things you have to be aware of when you’re stepping into the virtual world? Because we’re not all on the, you know, the five time zones that touch the us
J Darrin Gross 20:22
know? So, this is a curiosity. I haven’t in my personal experience, asked her so are not not to this not like a sexist type of question, but I’m just kind of curious. Do you find it? Is there a is there a better performance as far as like, lead generation outbound calls? Male Voice versus a female voice? Is there any psychology there? Or Or have you found any any results that that, you know, say this or that?
Greg Brooks 21:05
No, I mean, it’s, it’s a great question. It’s something that we study very intensely. So our workforce is, it’s about 48%, male, 52% female, so we’re pretty much split right down the middle. I like to look at it on a on a per case basis, right, there’s a great, there’s great salespeople that are male, there’s great salespeople that are female, what I will say is where we see the patterns, in terms of the literally millions of hours of call data that we analyze, is specifically on the inbound and customer service side. You know, not to say a male can’t be successful in those roles. But we do find that when it comes to de escalations of calls, when it comes to NPS scoring around calls, female, you know, call agents do tend to score a tad bit higher on average than than their male counterparts. What I will say is, from the sales perspective, I’m just a big believer that that all does come down to the individual themselves, I think it doesn’t matter if you sit in Portland, OR Dallas, or Manila, or Mexico City, being a salesperson, and, and having a salesman ship about you is a very personalized skill. But as on the customer service side, we do see, you know, results a little bit favoring females, right, whether that’s on, you know, just from an experience standpoint, or whether that’s from the call, you know, what the caller wants to talk to kind of that more I don’t know, nourishing, I guess voice if you will, the customer service side, we do see a little bit more success with female female voices on the phone.
J Darrin Gross 22:34
And I, again, personal experience, I just know, I used to be a little while back and, and I remember, there were some candidates that I was having a conversation with, and, and again, it was maybe just the individuals the way they presented themselves, but I just remember, there was like a, you know, I was only listening to the call, but there was just a, in maybe it was just kind of an add on nurturing, or just like he was an add ease, kind of a thing as opposed to a somebody who’s trying to make a sale kind of thing as opposed to somebody who’s you know, engaging and, and we did really well with it, it was as an outbound lead generation kind of thing. And, you know, he worked out worked out really well. And I think the, the thing that I recognized is that when I engage in those lead generation activities myself, by the time that I actually get a viable prospect, I can be exhausted because I’ve been working through all these other activities trying to get to this one. Whereas when the, you know, the only one I’ve got to talk to is somebody who’s wanting to talk to me, it was like a whole different my energy was, you know, considerably different. I was excited to talk with them. And they were complimentary of the process and the person that set up the call and, and all that and it just it was it was literally it was just a kind of a great experience. And I’d love to have another project similar to what I was dealing with it that you know, was reasonable, we had one but I was I was impressed just in again the morning it was about offloading those, you know, that grind, if you will, you know, trying to do the outbound calls and and just have one teed up ready to go kind of thing was good.
Greg Brooks 24:26
Yeah. And that’s the type of stuff that VAs are incredible to be leveraged in within your business. You know what I mean? Like, just sales in general, right? The reason sales burns people out right, the average salesperson last last less than nine months at at a new job. I mean, it’s a grind, you got to keep the pipeline full. It’s a lot of nose, it’s a lot of phones put down and you as the business owner, who also has to number one, find time to make those calls and do that follow up and be consistent with it. But then you’ve also got to operate the rest of the business, right? It can just wear you down so that like those types of things to get that off of your plate if you don’t have enjoy I may not add in it, or it’s like, Hey, I just need someone that can consistently do this, because I can’t allocate 510 20 hours a week to it. I mean, those are the things that kind of the virtual assistant space is just really great at in terms of maximizing your time getting someone who is great at the cold calls and the outbound and can be consistent with it. So at the end of the day, you know, it all starts to kind of the ball starts to roll downhill for you, right, where now you’re starting to really see the results of that effort. And if that work,
J Darrin Gross 25:27
that’s great. You referenced $25 and under, is there a, like a cost comparison, or like a sense of what it might cost? If he were to compare, you know, domestic labor to the VA? The same task? Kind of thing? Is there a way in your, your approach to prospective clients? Is there some sort of a range or a number that you would expect it to be compared to a domestic employee? Or is it market specific? Or?
Greg Brooks 26:02
Yeah, so So to the US, the just the cost of living, and this just this goes in general to the Philippines is about 1/5, to one, six, the average. So for example, you know, a typical, you know, a $15 an hour employee that you’d hire here locally, right, that’s a four or $5 an hour employee in the Philippines, and not just in terms of compensation, that’s also kind of the the living, you know, the kind of, you know, lower middle class, middle class, upper middle class breakdown, that that’s just consistent with the with the value and cost of living in the Philippines. Right. So that’s, that’s one of the most probably rewarding things there. And that I see every single day within within our workforces, and our teams, is our pricing is it’s $10 an hour for a full time, you know, 40 hour a week virtual assistant. And I mean, from that, you know, there’s there’s a little bit of management fee that’s built in there, but from what the VA is making, you know, they’re living upper middle class lives are putting away for their kids, they’re building their first houses buying their first property, kind of everything, right that the American dream and the real estate industry has built around. Like, we’re able to provide that to our, to our virtual assistants, and we look at it as a as a triple win, right, we’re able to continue to grow rocket stations presence recruit more better individuals to service our clients, the client wins, because they have someone that for minimum wage, is doing the caliber of work of a 5060 $70,000 a year type employee. And then obviously, the VA wins right there, they’re able to provide for their family and have a stable income. And, you know, typically, with our client relationship where most of our clients have, you know, anywhere from seven to 10 Vas, they’re working in small teams, right, they’re actually talking to their boss, they’re not at American Express where, you know, their number, you know, 12,406 of 175,000, right, they’re actually working in a business and they’re having impact. And you see that passion come out in it. So like seeing those triple wins are, are really kind of what you know, I mean, that’s what gets me up every morning, and it has really allowed our company to kind of grow and flourish over the last few years.
J Darrin Gross 28:05
Now, that’s cool, the kind of more of the long term sense of things. And, you know, it’s funny, I know, obviously, Verizon, cell phone service, remember making a call, and it was very clear that there was a VA and, and great service and stuff, but I was like, you know, here’s, you know, like you said fortune 500 companies that are that are using this and and, you know, great, great skill said great customer service. And, and, you know, it’s it’s everywhere. I mean, it’s it’s again, it’s a it’s a matter of trying to contain your cost, and get the level of service that you’re trying to deliver to your clients. Makes complete sense.
Greg Brooks 28:51
Yeah. And I think just from a culture standpoint, within a company, we, I think everybody experiences this, whether you’re a solopreneur, or you work, you have an enterprise level company with 1000s of people, there’s always more to be done. Right? There’s just always more well, how can I how can I create a great customer experience? How can I create a great client experience a great investor experience, right? It takes time. So finding a way to balance like, Hey, we’re all running businesses that we want to make money in with, like paying enough people or having enough people to handle all of the work being done like that. I mean, that’s business. Right? That’s, that’s the toughest part. But what we really see from the feedback from a lot of our clients is like said, whether you are that one man or woman show or whether you’re, you know, managing the large teams is we’re able to get high level people out of doing C and D level work, like you talked about, you had great passion with actually talking to somebody that was interested in doing a deal, right, but it was the grind of doing the cold calls and trying to find that person that was wearing you out. Well, that’s the C and D level work so we can bring you someone in who’s technically more talented, who is very affordable for your business who can handle that work. So now you can focus or your teams can Focus on the A and B level work that you actually want them to do, right? The stuff that’s actually going to help the business grow or help you take on a new market or help you bring on another investment property. So that’s that’s kind of like the full cycle, what we love to see is like the virtual assistant space, the BPO space, when done correctly, it lets you invest your resources appropriately, where you can kind of have all of it right, you can have the great experience, you can have a workplace with a great culture, and you can have people slotted doing the work that you really want them to do, you know, not stuck behind a computer trying to get through their emails or catch up on calls or, you know, slog through a bunch of cold calls, right, we can actually get great people in the right seats so that everybody can level up over time.
J Darrin Gross 30:41
Now, I’m believer in it and have seen it work well. So I agree. Hey, Greg, if we could, I’d like to shift gears here for a second. By day, I’m an insurance broker. And as such, I work with my clients to assess risk, and determine what to do with the risk. And there’s three strategies we typically consider, we first look to see if there’s a way we can avoid the risk. And when that’s not an option, we look to see if there’s a way we can minimize the risk. And if we cannot avoid nor minimize the risk, then we look to see if we can transfer it. And that’s what an insurance policy is. It’s a risk transfer vehicle. And as such, I like to ask my guests, if they can look at their own situation, could be their clients, political, you know, interest rates, the market, whatever you identify, or you consider to be the biggest risk. It’s free for you to define. And again, for clarification, while I’m an insurance broker, I’m not necessarily looking for an insurance related answer. And so if you’re willing, I’d like to ask you, Greg Brooks, what is the Biggest Risk?
Greg Brooks 32:01
For me, I think it’s the pace of how quickly technology is changing how quickly global workforces is changing. And I think it’s a risk, especially in the real estate space, for those that are still trying to operate the same way they were in 1995, or two, even 2005, or even 2015. What we’ve seen a lot both on the technology side, obviously, US servicing on the staffing side, providing a virtual option. I mean, just like everything, the decisions that you have to make as a business operator are just accelerating, you have to make them faster, there’s a new software and new technology, a new tool, a new resource out there every second every trade show every corner. So having an effective way to vet those to find the ones that are going to work for your business and are going to fit, but then also getting people on boarded into them and changing existing policies and procedures and processes and weigh the ways that you operate to be more efficient, it takes a ton of human capital. So that’s something that I see I know, even just within our company, you know, in a short time becoming as big as we are, you know, that that that the evolution of technology and say a lot of the podcasts that I listened to AI is kind of the word of the here already, you know, 25 days into January. And I think that puts a lot. I mean, it puts a lot of risk on the owners in terms of making the right choices, finding the things that are going to last and actually take you to the next level and which of the things are kind of fly by night, you know, not not as good as as advertised. So I see ICT technology and then that globally expanding workforce, you know, really becoming something that especially in the real estate world, people need to be aware of and be talking about consistently, in order to make sure that you don’t get left behind because I guarantee your competitors. They’re making sure they’re not going to be left behind either.
J Darrin Gross 34:04
Oh boy, do I know that I’m talking to Mr. Slow ski. This as far as the adopter of these things, but you know, it’s it’s definitely a changing world. fast pace. That’s good. Hey, Greg, where can listeners go? If they would like to learn more connect with you?
Greg Brooks 34:23
Yeah, definitely. I encourage anybody to check, check out our website RocketStation.com If anybody say is looking for a VA wants to talk processes, best practices, looking to hire. So I’ve made my calendar available at Discovery.RocketStation.com We’d love to have a quick little 30 minute chat. See where you’re at see if it’s the right time to hire a virtual assistant. kind of understand what your needs are. So yeah, rocket station.com or book a call with us at Discovery dot rocket station dot com.
J Darrin Gross 34:55
Well alright. Well Greg Brooks, I can’t say thanks enough for taking the time to Talk today. I’ve enjoyed it. I learned a lot, and I look forward to doing it again soon.
Greg Brooks 35:06
Thanks so much Darrin, you have a good one. All right.
J Darrin Gross 35:09
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