Site selection is a fundamental key to successful real estate investing, location, location, location!
For retail there can be multiple reasons for failure; poor concept, product, planning, understanding who is the ideal customer, and lack of funding to name a few. But what if these are elements are solid.
Could a poorly located business fail?
- No Traffic
- Poor visibility
- No signs
Can site selection improve the odds of success?
Site Zeus was created by Hannibal & Keenan Baldwin, successful business entrepreneurs who suffered some unexpected failures. When they compared the successes to the failures, there was one significant distinction between success and failure: poor site selection.
How could they prevent a repeat of the failure in the future?