Multifamily Markets – Primary vs Secondary & Tertiary with John Wilhoit Jr.

Multifamily Markets – Primary vs Secondary & Tertiary with John Wilhoit Jr.
John Wilhoit Jr.
National publications about rent growth, vacancy rates and appreciation can make the news about Multifamily sound GREAT all over. The truth is; all Real Estate is local; the news in San Francisco, is not the same experience in Topeka.

Understanding the market; the demographics, characteristics of the neighborhoods are essential to any predictable outcome when investing in real estate. Without focused local knowledge, your chance of success is random.

Listen to interview with John Wilhoit.

John Wilhoit has held positions with Maryland Housing Fund, AIMCO and HUD which provide him a tremendous background from which to draw from when assessing the different market tiers and their unique characteristics.

Multifamily Markets – Primary vs Secondary & Tertiary Markets

“Who” are the people in the market?

Primary Markets

What is population size of a Primary Market?
What is the Median Income?
How many Primary Markets are there?
Where are the Primary Markets?
What features in an MSA define a Primary Market?
Return on Investment expectations in a Primary Market
Is there mass transit?
Is the city walkable?
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Where are the 24 Hour Cities?

Secondary Markets

How far is a Secondary market from a Primary Market?
What population size determines a Secondary Market?
What is the employment picture?
Is there an Airport or Sports Team in a Secondary City?
What is the growth pattern like?
Is there mass transit?
Is the city walkable?
Tertiary Markets

How far is it from a Secondary Market?
How many people live in the MSA?
Does rent increase in a Tertiary Market?
Is there a Walmart in a Tertiary Market?
Frontier Markets

What opportunities exist in the Frontier Marketplace?
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